Adding Horns and Other Instruments to Your Recording – Do It Right!

by Gary Ewer, from “The Essential Secrets of Songwriting” website: Anyone doing a demo recording knows that you don’t get much of a chance to get a record exec’s attention. You’ve got to keep your playlist small, and grab attention right away. One way to set your songs apart from all the other noise out there is […]

Marketing Your Songs

Written by Gary Ewer, Senior Instructor, Dalhousie University, from “The Essential Secrets of Songwriting” website. • Follow Gary on Twitter • Good songs sell! Check out “The Essential Secrets of Songwriting” 6 e-book bundle – available now at a 50% savings! ________________________________ You’ve got a bunch of songs that are ready to sell. But who do you market them to? And […]

Targeting Your Audience: You May Have a Lot to Say, But is Anyone Listening?

by Gary Ewer, from “The Essential Secrets of Songwriting” website: The art of songwriting is the art of communication. With songs, we can connect in a way that gets right into a person’s soul. Tell someone what you’re feeling, and they’ve got information. Sing to someone what you’re feeling, and they’ve got the emotions, the very heart and soul of […]

Demo Recording Pitfalls – No Second Chance for a First Impression

by Gary Ewer, from “The Essential Secrets of Songwriting” website:   The old adage, “You never get a second chance to make a first impression” is never truer than in the songwriting business. Audiences are somewhat fickle, and if you aren’t grabbing their attention pretty much right away, you’re wasting time, and probably squandering the only chance […]