Music target

Targeting the Audience or Waving the Flag

There are two kinds of successful marketing strategies in songwriting/performing: you’re either targeting audiences, or you’re waving a big flag. The majority of songwriters (knowingly or unknowingly) target an audience. Targeting simply means trying to figure out what fans are looking for, and then give it to them. You may be the kind of writer, […]

Books and music

Those First Few Seconds

When I’m buying a real, “hold it in your hand” book from a bookstore, particularly if it’s fiction, I have a confession to make: I am highly influenced by two things: the cover design, and the first paragraph. I wonder if it makes me seem shallow, but so be it. I notice that I just […]

Songwriting: On Being Safely Innovative

The danger of innovation in songwriting is the possibility of losing fans. They know what to expect from you, but suddenly you’re moving in a new direction that they don’t like. The danger of not being innovative is that you won’t build a fan base, or at least build it painfully slowly. I maintain that the […]

Musical Complexity – the Best Way to Achieve It

Years ago, I became interested in simple computer programming, mostly in BASIC. I didn’t have great aspirations; most of whatever code I wrote was for relatively uncomplicated things. I wrote a program that helped me keep a sensible budget (yeah, that helped), and then one a little more advanced that attempted to interpret Morse code. […]

6 Steps to a Good, Healthy Fan Base

It takes more than good music to build a fan base; it takes personality. ______________  It’s time to get serious about your songwriting. Buy “The Essential Secrets of Songwriting” 10-eBook DELUXE Bundle, written by Gary Ewer. It includes “From Amateur to Ace – Writing Songs Like a Pro.” Time to become the best songwriter you can be! Read more.. […]