You’ve probably heard the many stories of famous singers and bands who struggled to get a recording contract at the start of their careers. The Beatles were famously turned down by Decca Records (“the Beatles have no future in show business”). There’s a funny thing that happens in our brains when we hear that someone […]
One of the biggest challenges for songwriters is to write something that’s unique and innovative, but not so unique that it turns your target audience away. At the same time, if it’s not unique enough — if it’s too predictable — you’ll also turn audiences away because they’re bored: they can hear what’s coming before you […]
If you’re ready to take your songwriting to its highest level possible, you need “The Essential Secrets of Songwriting 10-eBook Bundle.” Get the manuals that thousands of songwriters are using. Comes with an all-important Study Guide. I love when someone says something that gives me a “Wow, I never thought of it that way” moment. […]
If you take a look back at the best performers and bands from the past six or seven decades of pop music, there’s one thing you’ll see that’s in common with all of them: they were all able to produce songs where uniqueness was a vital factor. Uniqueness, at least from a songwriting/performing standpoint, does not […]
We humans have an innate tendency to stay within our comfort zone, at least most of us. There are risk-takers out there, but more often than not we like predictability in almost everything we do. There’s nothing wrong with staying within a comfort zone, but if you’re a songwriter, writing the same way — staying […]
There are two kinds of successful marketing strategies in songwriting/performing: you’re either targeting audiences, or you’re waving a big flag. The majority of songwriters (knowingly or unknowingly) target an audience. Targeting simply means trying to figure out what fans are looking for, and then give it to them. You may be the kind of writer, […]
